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The Apprentice is nearly half way through and it has only just dawned on me that it really shouldn't be called The Apprentice. After all Lord Sugar is looking for a business partner this time. But I suppose that's just not that catchy enough. Why the change? Is it because the winner's always looked so deflated when L.S. told them what their new job was gong to be. Faces, bright with victory, would plunge like disappointed kids at Christmas, when told they were taking over the Flange and Wing-nut department.
Whatever the reason, the quality hasn't faltered. But why do they call the contestants Britain's business elite? If these bozos were Britain's business elite then our economy would be in the toilet and... Oh, yeah right.
Well,this seasons 'business elite' are every bit as crazy as previous years. Perhaps the stand out is Jim. A man with truly psychic abilities, who probably would sail into the X Men. On at least two occasions he has used his powers to stay out of the Boardroom, bending the weak minded around him. But no real front runner for Lord Sugar's business partner has emerged yet and I think we are about to see the jocking for position really start.
But the real stars are the people who do the make-overs on the Fired Show. Contestants who, over the weeks, look harsh, ruddy, and rough as a roofer's arse suddenly look like they have just come from a Cannes premiere. These are proper make overs, not the bit of lippy and tonce of the hair of daytime telly. Here's an idea, perhaps they could have a go on Lord Sugar, see how good they really are.
Over
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