Remember those halcyon days when we believed Lord Sugar (just plain Sir Alan back then) as he told us the contestants in the Apprentice were the cream of British entrepreneurs and they were going to get the opportunity of a lifetime? Well he still does it, but now we all laugh as each hopeful candidate spouts such mad, self congratulatory, rubbish that they make Scotty from Geordie Shore look like a humble, retiring individual.
These days the winner doesn't get a job heading up the new Grimsby Gangle Pin Department of Amstrad, no they get a quarter of a million quid to go into partnership with Lord Sugar. Which always makes you think LS has picked the winner in advance, an outstanding performer with a poor idea is never going to beat an idiot with a good one, as witnessed a couple years ago with Tom.
So as another series of The Apprentice hits us, the seen it all before vibe is stronger than ever, so much so it even makes TOWIE look fresh and new. The tasks, like selling a skip load of old rubbish and coming up with new stuff to flog have all been done, it's just the back biting and general hubris of the self inflated contestants that drag us wearily back, so we can see them humbled and fail. But it still cannot shake that tired, past its sell by date feeling.
ApIf I was King of the BBC, or whatever they call themselves these days, I'm sticking with King, I'd ditch LS and bring in Vikki from Geordie Shore. Imagine screwing up a task and having to sit in front of her? I'd like to see how long the cream of British entrepreneurs last in front of that tongue lashing.
Over
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